✦ Senior Product Designer · 8+ Years

Shalini Kathwar

I don't just design features,
I design experiences people come back to.

— design philosophy

View My Work Download Resume

LinkedInBehanceEmail

Available · Bangalore

✦ Selected Work

Things I've built that matter.

★ Featured · UX / Product

01 / 04

✦ UX / Product

BookieBee: Why a “Working” Home Screen Wasn’t Converting

A UX/product case study on rethinking the home screen experience to reduce booking friction, support faster decisions, and design around how people actually plan games with friends.

+18%: Booking completion
+25%: Faster decisions

FigmaPrototypeEcommerce

Read case study

BookieBee: Why a “Working” Home Screen Wasn’t Converting cover

✦ · Healthcare UX

02 / 04

✦ Healthcare UX

Biomarker UX: Reducing Complexity in Clinical Decision-Making

A healthcare product design case study focused on helping oncologists interpret complex biomarker reports faster and with greater confidence.

20K+: Clinicians impacted
−45%: Time to interpret a panel

FigmaSystems DesignResearch

Read case study

Biomarker UX: Reducing Complexity in Clinical Decision-Making cover

✦ · Mobile App

03 / 04

✦ Mobile App

Gear Up: Designing a Smarter Breakdown & Service Experience

A mobile app case study on helping riders access servicing and roadside help with more clarity, trust, and real-time reassurance.

+22%: Service requests
−30%: Wait-time perception

UX ResearchWireframingUI Design

Read case study

Gear Up: Designing a Smarter Breakdown & Service Experience cover

✦ · Creative / 3D

04 / 04

✦ Creative / 3D

3D Craft: Spatial Thinking for Better Product Design

A creative exploration in 3D modeling and environments that sharpens spatial thinking, visual hierarchy, and interface intuition for digital product design.

MayaRenderingConcept

Read case study

3D Craft: Spatial Thinking for Better Product Design cover

See all case studies

"Design is the distance between a good idea and a great experience."

I'm Shalini, a Senior Product Designer with 8+ years across e-commerce, healthcare, AR/VR, and gaming. I combine research depth, interaction craft, and a love for creative systems.

TAKE ACOFFEEbreak.

A bite-sized memory match for designers — pair UX principles with their meaning, and brew a smile while you're at it.

Play nowSee how it works

A woman enjoying a coffee beside a moka pot and monstera leaves

✦ From the studio

Notes from the studio.

All posts →

✦ AI × Product Design7 min

Designing with AI, not around it

AI didn't replace my craft — it changed which parts of it matter most. A working designer's notes on weaving generative tools into a real product workflow.

Read essay

✦ Design Process2025

How I now approach critique sessions

Critique used to feel like defending pixels. Now it's a structured conversation about intent, trade-offs, and the next experiment — not the work itself.

Read on LinkedIn

✦ Product Design2025

Product design is a thinking practice, not a pixel practice

The best product decisions rarely come from Figma. They come from sitting with the problem long enough to see what users are actually trying to do.

Read on LinkedIn

✦ Design Craft2024

I used to think designing a feature meant shipping a feature

Then I learned the real work is in what you choose not to build. Restraint is a design skill — and usually the hardest one to practice.

Read on LinkedIn