✦ Bangalore, IN
Shalini Kathwar
✦ About
I've spent 8 years making digital things feel human.
I started in visual craft, then fell into UX — and never left. Today I lead design across e-commerce, healthcare, AR/VR, and gaming, with stints at Best Buy, PwC, and product startups.
My approach blends research depth with interaction craft. I'm obsessed with the small moments — the nudge, the empty state, the transition — because that's where products earn trust.
Beyond screens, I doodle, explore art and craft, practice meditation, and visit spiritual spaces — staying grounded and inspired. Always learning. Always creating.
✦ Experience
A timeline of work that shaped me.
2024 — 2025
Sr. UX Designer — Best Buy
- Proposed AI-driven personalization with projected 5–7% revenue uplift.
- Designed end-to-end post-purchase experience and behavioral nudges adopted by 10K+ users.
2021 — 2024
UI/UX Designer — PwC KSDC
- Shipped AR/VR and healthcare experiences impacting 20K+ users.
- Awarded Stellar Performer for AR/VR product design with high usability scores.
2020 — 2021
UI/UX Designer — Innodeed Systems
- Designed e-commerce booking flow that lifted conversion by 18%.
- Enabled 25% faster decision-making across enterprise interactions.
2018 — 2019
Sr. Graphic Designer — Influenzone
- Crafted brand systems and digital/print campaigns with high recall.
2017 — 2018
Graphic Designer — NIBF
- Logo design and visual systems aligned to marketing goals.
✦ Toolkit
Tools I reach for daily.
Figma
Adobe XD
Illustrator
Maze
Notion
Miro
AI Tools
✦ Beyond Design
"When I'm not designing, I'm expressing creativity through art, reflecting through meditation, and seeking inspiration in simple moments."